Marketing Communications Plan Research Paper Example | Topics and Well Written Essays - 4750 words

Marketing Communications Plan - Research Paper Example The work at hand considers this point, and in the later sections, the discussion of the importance of complete and detailed communication plan is included. Furthermore, the smart marketing and marketing communication objective has also been discussed. Next to this, the latest developments in marketing communications planning are discussed. In addition, the effective methods of measuring and controlling progress against the marketing communication plan are included. Background on customer’s preference for small cars It is important to consider the essential factors that are driving customers to small cars. Two of the most important factors are gas prices increase and improved vehicle quality (Mintel, 2012). These are the two significant factors particularly in the US small car market because of their link to lifestyle component. As projected, the small car market in the US is expected to pick up 15% in 2014, and it is anticipated to grow 55.8% in unit sales between 2014 and 201 7 (Mintel, 2012). One of the most important ideas in these data or information is the thought that the entire world market for cars has strongly been influenced by the US market. US market has become the leading venue for the car industry in coming up with the latest innovation or models with particular impact on socio-economic and political factors. The rising price for car fuel is one important consideration of the choice for a new design of car with substantial benefits. Citroen C1 is a small car, ideal for city driving (Citroen). City driving may not require long distances for the car to travel, and so it is important to have at least a small one for driving that will not be able to consume more fuel for energy. Improved vehicle quality is another consideration of the consumers. Small cars like Citroen C1 have highly improved quality, making them prominent in the small car market. It is not just about their being ideal for city driving, but these cars are also made to stand out when it comes to their featured quality. Certainly, there are various reasons of the remarkable choices of the target customers for cars, but the bottom line of them all is the idea of acquiring the benefits that they guarantee or offer. Customers are therefore sophisticated when it comes to knowing what cars they need. They know what they want, and they have established needs that car manufacturers will have to address. Customers’ needs are essential consideration most importantly in marketing activities (Haig, 2011; Kotler et al., 1999; Boone & Kurtz, 2006). The bottom line of creating market strategies like product differentiation and innovation is to address the prevailing customers’ needs (Porter, 1998; Schnaars, 1998). However, unknowingly the emancipation of highly differentiated product offerings results to the creation of needs itself. The justification of this claim is quite evident in the cases of product offerings in the market today that are highly differe ntiated and created significant needs as shown in the level of demand that they have generated and so enjoyed for now. The car manufacturing industry is a special case under this issue because this industry tries to connect their decisions to some important concerns taking place in the market or external environment. For instance, the car industry in the UK began to produce hybrid cars in relation to the prevailing issue linked to the environment. In order to at least alleviate

Controlling SLP Coursework Example | Topics and Well Written Essays - 750 words

Controlling SLP - Coursework Example Based on the obtained facts, technologies and strategies to preserve management control have been suggested in this study. Controlling SLP It is often argued that management control is essential in order to mitigate many commonly witnessed organizational issues, such as ethical conflicts, stakeholder interest conflicts and even employee as well as customer satisfaction problems. Studies based on real life examples, such as Grant (1996) and Barney (1986), also revealed a similar notion where managerial control has been reflected to have a direct influence on the increase of organizational efficiency. With this intention, McDonald’s managerial endeavors in the recent years have been considered as a case example in this paper. Analyzing the management control efforts made by McDonald’s Corporation in course of preserving its strategic and technological efficiency and dealing with the organizational issue, discussion of this thesis tends to evaluate the dependency of proces s effectiveness on the degree of management control practiced in its internal business environment. The thesis further suggests McDonald’s regarding the implementation of organizational efforts in order to mitigate the various organizational problems. ... Discussion McDonald’s had to face number of challenges during the implementation of its business operations in its recent endeavors; however, these issues were also identified in the introductory stage of the company though at a much lesser frequency. In this context, it can be assumed that in the introductory phase, management is quite likely to have greater control over the business operations. Correspondingly, a relationship can be inferred from the fact that with greater management control, the organizational strategies can be executed in a more comprehensive manner that in turn shall mitigate higher possibilities of issues (Emerald Group Publishing Limited, n.d). Gradually, with its expansion in the global platform, managerial control in McDonald’s reduced. Subsequently, many issues confronted its smooth operations. Commonly, it was the social issues that were witnessed to affect the smooth functioning of the fast food retail giant in terms of rising awareness rega rding obesity risks due to regular consumption of unhealthy fast food. In order to overcome the crisis situation, McDonald’s initiated various strategies and techniques, imposing greater management control on its organizational functions. For instance, in overcoming the challenge faced, McDonald’s adopted the technique to redesign its organizational culture and direct efficient leadership style within the organization. Among the prime intentions behind applying this strategic procedure, was the organizational aim to enrich the transparency level in its procurement and production functions. The adoption of this policy proved quite beneficial for the company. It not only rejuvenated the confidence in stakeholders but also fostered its brand impression in the global dais

The introduction of Hong Kongs Disneyland Resort

The introduction of Hong Kongs Disneyland Resort Hong Kong Disneyland Resort, Disneys 5th resort and its second in Asia, opened at September 12, 2005. The resort is located in Pennys Bay, Lantau Island, Hong Kong. In present, the resort consists of 1 theme park and 2 hotels, with land reserved for future expansion. It is owned and operated by Hong Kong International Theme Parks, an incorporated company jointly owned by the Government of Hong Kong and The Walt Disney Company. Part and resort is one of four major business segments of the company; the other three is Consumer Products, Media Networks, and Studio Entertainment. Company Vision and Mission Hong Kong Disneyland Resort inspires happiness and delivers a world-class experience through creativity, great leadership and a passionate Cast. Beside, boost up the tourism and economic grow in Hong Kong. To realize this vision, the following are the strategic missions that the company has to be accomplished. To put Happy and Safety first To diversify it range of services Offer economical visiting package To deliver service deliberately from the heart Be a socially and environmentally friendly company To extent its main themes if possible Major Competitors Ocean Park, Japan Disneyland Resort, Shanghai Disneyland Resort, Singapore universal studios My career goal In the nearly future, I would like to become the Marketing Manager in Hong Kong Disneyland. As a marketing Manager, I will be leading my team to go through different challenges and difficulties and reach the goal of our company. In order to get the best desired outcomes, I need to be very knowledgeable about the marketing situation, well-defined my targeted customers and the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s vision. Through different marketing strategies and campaigns, I could help my company to bring maximum happiness to our customer. Skills and abilities likely desired by this company for Marketing Manager As the Marketing Manager of a theme park have responsible to develop and implement Hong Kong Disneyland marketing plan, specifically, consumer segmentation, advertising, publicity, alliance, direct marketing and strategic planning. Moreover, she should have ability to good communication, work well with a team, and manage effectively, including motivation, problem-solving and delegation skills The first step to reach this goal is to gain on-job experience-Ideal choice would be become the Marketing Assistant in Hong Kong Disneyland. The person in this position should assist the Marketing Manager in designing marketing plan, advertising, promotion, public relationship, distribution, customer relationship and market research. The person for this job should be creative, have a good communication skill and project management skill and most importantly, is a team player Analysis on the gap between the Marketing Director of Hong Kong Disneyland and my current skills sets. There are lots of skills required for an individual to become a Marketing Manager. Strong communications skill including the languages, English and Mandarin should be a must and any other languages will be an advantage. However, my written English and spoken Mandarin are weak in this stage. Although I am now studying Spanish, it will take years for me to learn and practice before I can use Spanish in practical use. Secondly, conceptual skills which are ability to see the big picture are a critical element. Since the tourism industry is easily influenced by external factors, the global business environment for instance, the Marketing manger should be ready for any changes and thinking solutions for any uncertain problems. For example, choose the right media, give creative solution etc. But up to this stage, I have limited experience in this area. Thirdly, delegation of work is must for the Marketing Manger of Hong Kong Disneyland. As she needs to work close with her sub-ordinates and many supplies for instance advertising agency, Public Relation agency, printing house, premiums house, the Manger needs to know how to delegate her work to different parties. It would be easier for me to pick up this skill set since I had experience in organizing the Marketing Society of City University of Hong Kong. Even though there are huge difference between the size and budget, I think the concept will be similar and it is easier for me to pick up when I have on-the-job training. Last but not least, the Marketing Manager of Hong Kong Disneyland should have a strong sense of understanding the cultural different among different countries. She needs to organize marketing activities and events with the people come from all around the world; she must know what the taboos for different countries are. Take TV commercial as an example, the scene of kissing will be common in most of the western countries, but it is forbidden in Indonesia and India. I do not have strong common sense in this field. Therefore, it would take time for me to learn those cultural differences. A three-year action plan In order to accomplish my goal and become the Marketing Assistance of Disneyland after my graduation, I will start to equip myself with the following three-year action plan. During these three years, I will make a good balance on both academic and extracurricular activities. Undoubtedly, studies are always being my first priority. In the first year of my university life, I will plan to strengthen my English (written and spoken) as this is an importance international language. Other than that, I would start learning Mandarin and Spanish as they are two of the popular languages around the World. Beside, joining the marketing department society will offer me lots of the chances meet with different students from different universities, different guests. In this case, I will be able to reinforce my communication as well as presentation skill while dialogue with others. Furthermore, there will be lots of opportunity for me to increase my organizing ability and the leadership skills as I have to help organize different events and activities. In the second year, I will plan to apply for the student exchange program and to join different kinds of self-enhancement workshops. By joining different kinds of workshops (like personal growth workshop, self-understanding workshop) I will have more chances to get know more about myself and make a better planning for the future. Applying for the student exchange program does not only broaden my scope of horizons, but also a good way to experience different cultures, different needs from people. In the final year, I will apply for a part time job or summer internship in a Marketing company. This can help me grasp the basic idea about the real marketing situation since gaining the working experience and understanding the process of it can assist me to make decision on my future work. Undoubtedly, my ideal company to be entered is Hong Kong Disneyland. My action planà ¢Ã¢â€š ¬Ã¢â€ž ¢s deliverables e.g., the measurable evidence or indicators that you will be obtaining in the next three years There are five measurable deliverables for me in my action plan in the coming three years. Maintaining good academic result I will set my target GPA as 2.5 above which is the entry level for getting an interview from Hong Kong Disneyland Resort. Learning Languages My action plan is to take the Mandarin and Spanish course in City University. As I have started studying these two languages for a few years already, I will take the public examination (Mandarin II and Spanish I) in the coming three years. Moreover, attend the English activities (like debate, presentation skill) offered by school English learning centre would help me improve my English level. Joining Exchange program As mentioned above, understanding the cultural difference is an important asset of tourism industry like Hong Kong Disneyland Resort. I will well-prepared myself for joining the City University Exchange Program so that I can study abroad and learn different culture. Organizing Committee of Marketing Society There are lots of activities and event (e.g. Associate Sharing, Orientation Camp, Business Mentor and Mentee programs, Study Tour) organized by Marketing Society. Being one of the organizing committee of this group, I can well-equip myself with leadership, communication skills and delegation of work and these are the basic skill sets of a Marketing Manager. Applying Summer internship/Part time job Cultivate myself with practical marketing knowledge by interning or working within a marketing company. In there, I can shadow and understand the daily routine of marketing manager. Moreover, asking questions and offering suggestions would be good way to for me to gain experience. In conclusion, the career path to become Marketing Director in such an international company like Hong Kong Disneyland is not easy. I need to reach the goals step by step through hard work and effort.

Why Hester Is A Whore :: essays research papers

Adulterous relationships always end in pain. Examples of such pain are present throughout the intricate web of time. From Shakespeare's star-crossed lovers, to the media buffet of Bill Clinton, adultery leaves pain. Hester embodies this pain. Not in pity but in cause. She embodies pain. Pain of loss, suffering. The pain of adulterous relationships. The universal wronging of adultery is deserving of such pain. Even in present times, with views much lax than puritan epoch, the wrong exists in full force, and just as deserving. Nathaniel Hawthorn's "The Scarlet Letter" deals in the justice of adultery. Wronging. This simple word exemplifies all things that one could do to destroy any sort of bond between two objects. A politician wrongs a public, a teacher wrongs a student, a boss wrongs an employee. A wife wrongs a husband. Wronging is universal in its presentation. The act which juxtaposes the wrong remain unimportant, it's the simple wronging which exists most corporeal. Hester wronged. She wronged more than her husband, but deeper, she wronged herself, and because of her times she wronged her god. Wronging deserves punishment. "Before the ugly edifice, and between it and the wheel-track of the street, was a grass plot, much overgrown with burdock, pigweed, apple peru, and such unsightly nail in the soil that had so early borne the black flower of civilized society, a prison." Almost parallel to Hester's deserving of pain stands a prison. Born out of civilized society springs a prison, a home of villainy. A breading ground for the wrong. What building more deserving, a nd what woman? Hester became a prison. Holding in the wrongness of her sin. Her justice was to carry out it's sentence. "It may be less soothing than a sinless conscience. That I cannot give you." Truly spoken from Nathaniel Hawthorn's text. Hester's wronging was her cross to bear and hers alone. Much like when Christ made a walk to his own crucifixion, so must Hester, deserving, make a walk through life bearing her A shaped cross. However, religion is a rather minor reason for her rightful punishment. The feelings and morals of the time dictate right and wrong. Presently we have values and views quite different than those of Hesters period, but the wrongness of her act of adultery remain universal. Even to this day, with views much lax of those Puritans in question, her wrong remains quite acute. Why Hester Is A Whore :: essays research papers Adulterous relationships always end in pain. Examples of such pain are present throughout the intricate web of time. From Shakespeare's star-crossed lovers, to the media buffet of Bill Clinton, adultery leaves pain. Hester embodies this pain. Not in pity but in cause. She embodies pain. Pain of loss, suffering. The pain of adulterous relationships. The universal wronging of adultery is deserving of such pain. Even in present times, with views much lax than puritan epoch, the wrong exists in full force, and just as deserving. Nathaniel Hawthorn's "The Scarlet Letter" deals in the justice of adultery. Wronging. This simple word exemplifies all things that one could do to destroy any sort of bond between two objects. A politician wrongs a public, a teacher wrongs a student, a boss wrongs an employee. A wife wrongs a husband. Wronging is universal in its presentation. The act which juxtaposes the wrong remain unimportant, it's the simple wronging which exists most corporeal. Hester wronged. She wronged more than her husband, but deeper, she wronged herself, and because of her times she wronged her god. Wronging deserves punishment. "Before the ugly edifice, and between it and the wheel-track of the street, was a grass plot, much overgrown with burdock, pigweed, apple peru, and such unsightly nail in the soil that had so early borne the black flower of civilized society, a prison." Almost parallel to Hester's deserving of pain stands a prison. Born out of civilized society springs a prison, a home of villainy. A breading ground for the wrong. What building more deserving, a nd what woman? Hester became a prison. Holding in the wrongness of her sin. Her justice was to carry out it's sentence. "It may be less soothing than a sinless conscience. That I cannot give you." Truly spoken from Nathaniel Hawthorn's text. Hester's wronging was her cross to bear and hers alone. Much like when Christ made a walk to his own crucifixion, so must Hester, deserving, make a walk through life bearing her A shaped cross. However, religion is a rather minor reason for her rightful punishment. The feelings and morals of the time dictate right and wrong. Presently we have values and views quite different than those of Hesters period, but the wrongness of her act of adultery remain universal. Even to this day, with views much lax of those Puritans in question, her wrong remains quite acute.

‘Federal Government Increasingly Dominates State Governments in the Usa.’ Discuss.

A2 politicsJess Waldron ‘Federal government increasingly dominates state governments in the USA. ’ Discuss The United States of America have a federal constitution, where the President of the United States, Congress, and the judiciary share powers, and the federal government shares sovereignty with the state governments. This is the stark opposite to the unitary system in the UK where sovereignty lies in parliament and some powers are given to local assemblies.There are many types of federalism; all have been a dominant influence in the American political system at some point due to the style of leadership brought in by each new presidential candidate. Throughout U. S. history, the division of power between the federal government and state governments has been the subject of continuous political interest. After suffering from the British government's tyrannical ideologies that led to the American Revolution (1775), many Americans were conditioned to distrust centralized governmental powers.As a result, when Congress drew up the Articles of Confederation in 1781, the new central government was assigned very few powers. The central government had little authority over taxation, court systems and commerce. The states were essentially politically independent governments, each free to regulate commerce in whatever ever way they wanted, make money, and have their state courts hold judgment over national laws mostly entrenched in the US constitution. In 1787 a Constitutional Convention was called to restructure the government and create a national economy.This convention was called as many Americans realized after the American Revolution, that such an unorganized governmental structure entirely based on state powers would hold back political and economic growth of America as a country. Debates were rife between federalists, those supporting a strong central government as proposed in a Virginia plan, and anti-federalists supporting continued strong state g overnments as proposed in a New Jersey plan. Finally, a compromise, known as the Great Compromise, was struck in Philadelphia deciding on federalism as the basis for the governmental structure.Federalism is a dual (split in two) system of sovereignty, splitting power between a central government and various state governments. Both the federal and state governments can directly govern citizens through their own officials and laws. The resulting Constitution allowed powers for both federal and state governments. Each had some separate powers and some shared powers. A federalist called John Marshall, as Chief Justice of the U. S. Supreme Court, made decisions favoring a strong federal government over state government power.In Marbury v. Madison (1803) Marshall used judicial review (where the Court is the government body to decide whether laws are constitutional), this was used in accordance with the principles and power established by the Constitution. By the late 1930s, the Great Depr ession resulted in a dramatic change. The idea of federalism and Marshall's earlier positions returned. In West Coast Hotel Co. v. Parrish (1937) the Court extended federal power to regulate some economic activities within states.Under a broadened Commerce Clause interpretation, federal powers expanded at the expense of state powers and emphasis on the Tenth Amendment declined. The Court in NLRB v. United States (1936) reaffirmed the Wagner Act which brought labor relations under federal oversight. In addition, the Social Security Act creating a national retirement fund, passed in 1935. Another important shift in power had occurred. Increased federal powers were further recognized in the 1950s and 1960s, primarily over the issue of racial discrimination. Through the 1940s the states had kept the responsibility for governing the rights of its citizens.Therefore, to protect individual rights from state abuses, the Supreme Court began â€Å"issuing decisions limiting state powers rela ted to freedoms of speech and religion, due process rights to fair trials, and equal protection of the law†. The Supreme Court in Brown v. Board of Education of Topeka, Kansas (1954) barred racial segregation policies in public schools and brought local school districts under federal oversight. A 1965 ruling in South Carolina v. Katzenbach upheld the Voting Rights Act of 1965 that prohibited state-established voting requirements.Also in 1965, the protection of privacy from state powers was recognized in Griswold v. Connecticut (1965) setting the basis for abortion rights. On the other hand, New federalism came into effect in the latter half of the twentieth century due to the southern white resentment against the role of Washington in bringing an end to segregation in the 50’s and 60’s. Over taxation, voter apathy and over regulation from federal government also added to this umbrage from the citizens of America. New federalism was promoted by republican presiden ts, most notably RichardNixon (1969-1974) and Ronald Reagan (1981-1989) to address the growing disillusionment between citizens and federal government. It gave power back to the states and reversed federal dominance somewhat by promoting measure to give states greater leverage. An example of one of these measures is Clinton’s ‘unfunded mandates act’, which required that the congressional budgets office to provide estimates of the cost of bills with federal mandates once they were put forth to be discussed on the floor of the senate/house of representatives. Not only did federal government push for state rights, so did the Supreme Court.Examples of this are cases such as US v. Lopez (1995) where the interstate commerce clause of the constitution was interpreted in a more limited way. In 1791, an amendment was passed to allow the powers that weren’t granted to neither federal nor state government, be reserved to the states. President Clinton famously remarke d in 1966 that ‘the era of big government is over’ and he worked to redirect financial resources and responsibilities back to the states. Similarly to many other republican candidates such as President Reagan who promised to further the extent of new federalism through state grants and limited revenue-sharing.Not only did republican candidates for the Whitehouse make bold movements for the shuffling of power back towards the states, so did the states themselves. They introduced cuts in income tax rates and also became more involved in education within their states like in Vermont and the introduction of meal vouchers. Also, in tackling crime, like in New York city where the Mayor introduced his ‘Zero tolerance’ approach to petty crimes. There is a lot of evidence both for agreeing that federal government dominates state government and against. But, it can also be said to strike the right balance.Since 2009, federal-state relations have changed yet again wit h the introduction of Obama’s ‘Progressive’ federalism. Many expected Obama’s presidency to involve an expansion of federal authority based on his political record, but given the â€Å"kaleidoscopic† history of federalism, as described by Zimmerman, it was a shock to see how far he actually went. He moved away from the notion of pre-emption which showed that he may want to incorporate more elements of co-operative federalism as oppose to any one entity having more power than the other.A recent decision of Obama’s that demonstrates his ‘progressive’ federalism in action was to allow California and other states the freedom to set their own limits on greenhouse gases from. This represents a shift in the relationship of federal government and state by looking to states for new measures and guidance. But at the same time keep overall say within congress and the executive. In conclusion, after evaluating both sides of the argument that the essay question has posed, it is obvious that states do in fact have many powers, but overall power is still held in federal government.This is a beneficial thing as federal government are utilitarian and diverse enough to make decisions for the greater good as oppose to a small margin of opinions expressed by one section of the USA influencing another part that may have completely different ideologies. There is a definate shift in the Obama administration to a more ‘cooperative’ form of federalism, instead of the political systems in American having to be overly state rights or overly federal government.

Home And Home Office Computers Essay

International Business Machines Corporation (IBM) deals with computer technology, offering both products and consulting services. It offers a range of hardware and software products. It also offers infrastructure services. IBM is a high performance organization and this is very evident from its operation and performance. IBM is a multinational corporation with its headquarters at Armonk, New York but spreading to all parts of the world. It is the largest computer company and the most profitable. It have 370, 000 employees in different parts of the world representing the largest information technology employer. IBM controls a big share of its market and has expanded to many parts of the world. These factors show that IBM is one of the high performance organizations of the world. The results of IBM show clearly its leadership role in the computer technology sector. Its operations of the recent past have produced results that show its high performance and its ability to continue performing well. The financial report for the year ended December 31 2006, posted in the company’s website (http://www. ibm. com/investor/financials/index. phtml), showed that the company had a net income of $9,492 million as compared to $7,934 million the previous years. There was growth in total revenue from $91,134 million in 2005 to $91,424 million in 2006. The earnings per share for the year 2006 were $6. 11 compared with $4. 87 the previous year. Using revenue, net income and the earnings per share as the performance indicators we can clearly see that IBM posted very good results and indicated growth. IBM has been expanding its operation to all parts of the world. IBM provides technology solutions to businesses, organization to all parts of the world with an aim of helping the users to achieve increased productivity and success. The company’s values of â€Å"dedication to every client’s success, Innovation that matters-for our company and for the world and trust and personal responsibility in all relationships† (http://www. ibm. com/investor/corpgovernance/cgbcg. phtml) have enabled the company to establish relationship all over the world thus resulting to gaining of a big share of the market. IBM is the largest computer company and the most profitable. Thus using the market share as the performance indicator we see that IBM is a high performance company. Besides that IBM have in the recent past made many notable acquisition meaning it’s aimed at growing. IBM is very concerned with the satisfaction of its customers. IBM uses tools, processes, procedures and mechanisms of generating feedback aimed at making sure the customer is satisfied. The company monitors and responds to problems of customer so as to achieve customer satisfaction. It also provides expertise assistance all the time to its customers. According to CRM today website (http://www. crm2day. com/news. crm/EpZuVZFUZaMbMinnv. php) a research carried out by Technology Business Research Inc showed that IBM had topped its competitors in customer satisfaction. This was attributed to the IBM’s PC Hardware quality and reliability. On March 2007 IBM was awarded the Genesys Gold Certification. This was for IBM’s expertise, innovation and customer satisfaction (Http://www. genesyslab. com/news. archives/2007/march/ibm-gold-certication. asp IBM values its employees and puts efforts to see that their employees are treated well. IBM does not discriminate employees on any ground be it physical attributes or genetics. IBM has been helped by its employees to become a high performance organization. Through good human resource management the company allows its employees from all over the world to participate in core decision making. IBM involved its employees in the formulation of the company’s values in 2003. The company has also facilitated discussion among its employees on key business issues. This has helped the company to brainstorm on new ideas that have contributed to improvement of the performance of the company. IBM also involved its employees in brainstorming on innovation ideas. All these efforts were aiming at involvement of the employees on the key issues affecting IBM operations. This issues ranging from employee relationship as expressed in the company values to various practices in the company and innovation (http://www. research. ibm. com/journal/sj/404/gongla. html). IBM’s good treatment of its employees has led to great benefits to the companies. Employees are more dedicated to the values of the company and to offering quality services to the customers. These have led to more satisfied customers translating to good sales. Good human resource management has led to great benefit to the company through innovation of the employees hence leading to more productivity and innovation. The human resources best practices by IBM include involvement of the employees in key issues affecting the company. The employees were involved in the formulation and rewriting of the company values. In this all the employees from all parts of the world contributed their ideas and were summarized to produce the three care values of IBM Corporation. IBM also involved its employees in contributing ideas on practices that can bring success to the company. Another best practice is good treatment of the employees. IBM do not discriminate any employee on any ground and offers employment to all. These practices have contributed much to making IBM one of the High performance corporations. Reference: CRM Today. IBM Tops Competitors in Customer Satisfaction. Retrieved on February 06, 2008from http://www. crm2day. com/news/crm/EplZuVZFuVaMbBlnnv. php GENESYS. IBM Awarded Genesys Gold Certification for Expertise, innovation and customer satisfaction. Retrieved on February 06, 2008from http://www. genesyslab. com/news/archives/2007/march/ibm_gold_certification. asp Gongla P. and Rizzuto C. R. Evolving communities of practice: IBM Global Services experience. IBM Systems Journal. Retrieved on February 06, 2008from http://www. research. ibm. com/journal/sj/404/gongla. html IBM. Financial Information. Retrieved on February 06, 2008 from http://www. ibm. com/investor/financials/index. phtml IBM. Corporate governance. Retrieved on February 06, 2008 from http://www. ibm. com/investor/corpgovernance/cgbcg. phtml)